Fayetteville, NC – August 25, 2023 – American Tattoo Society (ATS) today announced Sara Blades as its new Chief Executive Officer.  This appointment reflects the American Tattoo Society’s long standing commitment to growth.

Blades, a 20-plus-year veteran of the tattoo industry, is joining American Tattoo Society from Body Art Alliance (BAA) where she played an imperative role in driving innovation and growth. 

“With Sara’s depth of experience in the tattoo industry, longstanding commitment to empower industry professionals, along with her proven track record of developing and inspiring her team, Sara is the perfect leader to take ATS forward and accelerate the company’s growth opportunities,” said Nicole Harrell, owner and co-founder of American Tattoo Society.  

“There isn’t a more suitable, respected or experienced executive in the industry today than Sara.  I’m confident that Sara, with her impeccable strategic vision and her proven experience in helping industry companies scale, as well as her commitment to culture and values, will help lead ATS through its next phase of growth,“ said Ryan Harrell, owner and co-founder of American Tattoo Society.

“The foundation the Harrell’s have laid is truly remarkable, and I am honored to have this opportunity to drive its growth and success.  Playing a part in merging two things I adore: the tattoo industry and the military, while also expanding the careers of artists worldwide, is the most rewarding endeavor, said Sara Blades, American Tattoo Society’s incoming CEO.

Sara Blades began her new role on August 1, 2023.

About American Tattoo Society

American Tattoo Society has a reputation for having the most awarded & highest rated tattoo studios around. American Tattoo Society is the only tattoo studio allowed on military installations. American Tattoo Society was created in 2014 and is set to open its 10th location in September 2023.


For Immediate Release

For more information contact:
Rick Howard – pr@americantattoosociety.com